Instagram is a social media app for sharing photos and videos. With over 300 million monthly active users, it’s the fastest-growing social media platform of all time. A recent study found that 69% of Instagram users are on the app to follow brands. Instagram ads have become a crucial marketing tool, with significant growth rates and so-called “Instagram Ads” reach. Goread website is easy to use, with clear instructions on how to purchase its services.
Here are tips for using Instagram for food, drink and hospitality marketing.
Post high-quality images
This is the first step to a successful Instagram campaign. A great image is half the battle for food and drink brands. You must have an eye for photography, as your usual photos won’t do. Your photos should be creative, stylish and well-edited. Remember that Instagram still is a social network. You need to find a right balance between food porn and what your followers actually want to see.
Build a brand personality
After posting some interesting photos of your products, you need to build a brand personality. This is the reason why most restaurants use Instagram as an engagement tool. Make sure that your Instagram feed portrays you as an active community member. Think of ways how to promote your restaurant and brand outside the digital world. This way you will make a unique Instagram feed that will consume the attention of your followers and make them want to visit the restaurant.
Connect with influencers
Famous food bloggers, writers and Instagram users can take your restaurant to a new level. Once you have a significant amount of followers on Instagram, think about connecting with food influencers. Sure, they may be very busy, but they are hungry for content as well. Do them a favour and provide them with valuable content that they can share with their network.
Use hashtags
Hashtags are a great tool for both searching and engagement. When you post a picture, always include key words in the description. Also, look for other related hashtags and use them as well. This will help you broaden your reach and potentially connect with new audiences.
Show off your best ingredients
It’s a very common misconception that food photos should include only the food items that are ready to be served. Brands often post absolutely empty plates and show off their restaurant with beautiful photos. Your tagged photos should showcase your best ingredients in a more creative way. Don’t be afraid to try new techniques, such as lighting or using new types of props.
Use stories and filters
Recently Instagram introduced features that allow users to comment on images without posting them on the timeline. It’s called “Stories” and allows one-tap commenting of all images posted within the past 24 hours.
